Imagine
these two scenarios: Scenario 1.
A plaintiff’s lawyer represents a client who is suing
her employer for sexual harassment. At mediation, the lawyer
makes an initial demand of $500,000. This number reflects
the lawyer’s assessment of his client’s best-case
scenario. In private, the lawyer discusses with his client
the risks and uncertainties of litigation and the possible
outcomes if the case goes to trial. He tells his client that
she has a “good” chance at winning on liability
and a “pretty good” chance at collecting a “six
figure” damage award.
Scenario 2. A defense lawyer represents
a corporate client who is being sued by another company for
breach of contract. At mediation, the plaintiff’s initial
demand is $750,000. The defense lawyer tells her client that
she believes the client will “probably lose” on
liability, but that she doesn’t think that plaintiff
could collect “anything near” $750,000.
Have these lawyers clearly explained to their clients the
potential upsides and downsides of their cases? No, they have
not.
As lawyers, we often use words to describe potential outcomes
of litigation. But since words alone can be interpreted in
a wide variety of ways, this approach can often lead to real
misunderstanding. For example, I asked three people to explain
in a percentage what a “pretty good chance” of
winning means to them. Not surprisingly, I got three different
responses: 40%, 60% and 75%.
In order to make sound, appropriate decisions about whether
to settle or go to trial, clients need clear information that
is not susceptible to that kind of potential misunderstanding.
And this is where decision analysis can be very useful.
What is Decision Analysis?
Decision analysis, also known as litigation risk analysis,
can help clients evaluate multiple uncertainties in a lawsuit,
thereby helping them make better decisions about whether or
not to settle a case.
Decision analysis boils down to the following three steps:
1. Determine the possible outcomes of the lawsuit and the
likelihood of their occurrence;
2. Determine the net cost or net gain with respect to each
outcome; and
3. Determine whether non-monetary factors are influencing
your client’s decision.
A decision tree is a simple visual way to depict this process.
So let’s build a sample decision tree to see how this
process works, step by step. For those who have math phobia
– fear not! A decision tree only requires basic arithmetic
and can be easily performed with some paper and a calculator.
Sample Decision Tree: Breach of Contract Case
Let’s assume by way of example that you are representing
a client who is being sued for breach of contract.
Step 1: Determine the possible outcomes and the likelihood
of their occurrence.
You begin the process by asking two pivotal questions: First,
what are the chances of winning and the chances of losing
on liability? And second, if your client loses, what damage
amount would be awarded and what is the likelihood of this
occurring?
In this case, you estimate that there is a 70% chance that
a trier of fact will determine the contract was breached,
and a 30% chance that a trier of fact will determine no breach
occurred. You note the probabilities on the tree’s branches.
You then continue the tree from the breach branch to identify
the next uncertain event: damages. Your evaluation considers
the merits of plaintiff’s claim for actual as well as
consequential damages.
You may decide that if damages are awarded, there are a variety
of possible outcomes. If so, it is useful to organize them
into ranges. For example, you might evaluate the damage range
to be $200,000 (low), $450,000 (medium) to $600,000 (high).
You then draw these three potential outcomes on the damage
branch. Finally, you assign probabilities to these three outcomes,
based on the strength of plaintiff’s damage claims.
In this case, you believe that plaintiff’s claim for
actual damages is strong but the claim for consequential damages
is weak. You decide the probabilities as follows: a 70% chance
for $200,000, a 20% chance for $450,000 and a 10% chance for
$600,000.
You have now completed the tree. Remember, decision analysis
is only as good as the estimates you use, so it’s important
to make the most realistic estimates you can.
The next step is to evaluate the outcomes.
Step 2: Determine the Net Costs Or Net Gains To Your
Client.
To evaluate the outcomes, you multiply the possible outcomes
of each event by their probability of occurring. (For example,
the value of the high range if a breach occurs would be 70%
x 10% x 600,000 = $42,000.)
You then add the products of each potential outcome:
Low Range Medium Range High Range
(.70 x .70 x 200,000) + (.70 x .20 x 450,000) + (.70 x .10
x 600,000)
$98,000 + 63,000 + 42,000 = $203,000
The $203,000 figure is sometimes called the expected value,
or from the litigator’s perspective, the average amount
that a trier of fact would award.
Next, you estimate the cost of litigation, including attorneys’
fees. Let’s assume you estimate these costs to be $70,000.
This amount should be added so that the client has a complete
picture of the net result.
Average Estimated
Damage Award Attorneys Fees and Costs Total Average Costs
$203,000 + $70,000 = $273,000
The amount of $273,000 can be characterized as the total
average costs for the defendant to take the case through trial.
Clearly, decision analysis does not guarantee what will happen
at trial. It does, however, provide a single number that your
client can use to compare the potential costs of trial with
your current settlement position.
If you do not want to reduce the possible outcomes of trial
to a single number, then you need not take this final step.
You would simply diagram the tree, as outlined above, with
the range of possible outcomes on liability and damages. This,
by itself, can help your client evaluate settlement options
by comparing them with the potential consequences of trial.
Step 3: Determine Whether Non-Monetary Factors Are
Influencing Your Client’s Decision.
Decision analysis can be used to evaluate the non-monetary
factors such as time, emotions and attitude toward risk. When
helping your client evaluate settlement options, it’s
important to explore these intangible factors, because they
may affect your client’s settlement range.
You can quantify these intangible factors and add them to
the decision tree using the analysis described above. But
it’s often just as useful for your client simply to
identify these intangible factors and then determine whether
or not they should play a role in increasing or decreasing
his settlement position.
Decision Analysis Brings Welcome Clarity
Taken together, the three steps of decision analysis help
quantify the key factors, both monetary and non-monetary,
that govern good decision-making. It brings welcome clarity
to a process that is inherently uncertain, and is therefore
an invaluable tool for you and your client.
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